Raising Awareness

To raise awareness of the various ways in which those aged 50+ can engage with enterprise and the many benefits that can flow from that engagement.

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Starting and Partnering

Encouraging a greater number of those aged 50+ to become an entrepreneur and start a new business either individually or with a younger partner.

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Investing and Acquiring

To encourage a greater number of those aged 50+ to become an investor or to acquire a business started by someone else.

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Advising and Innovating

Encouraging a greater number of advisors / mentors from among suitably qualified and experienced older people and those interested in supporting entrepreneurs aged 50+

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